ABOUT US

THE STUDIO

Avatti is a branding and strategy studio focused on one thing: building identity systems that match the authority you've already earned. We work with founders across North America who've built something exceptional — and need a brand that reflects it.

2004 - 2015

Daniel Schmidt builds a career in music with eight albums, national tours, and a distribution deal with Universal Records while learning design and brand strategy.

2016 - 2020

Avatti is founded. Daniel brings strategic precision from music production into brand work. By treating brands like albums, every element is engineered for impact.

2020 - 2024

Avatti grows. New team members join. The focus sharpens, honing in on the core USP of strategic brand engineering for founders building category-defining companies.

2025 - 2026

Avatti refines its offer into strategy-first brand systems starting at $10K. Broad creative services are traded for high-stakes identity work for founders ready to lead.

OUR VALUES

How We Work

At Avatti, our values are the foundation of everything we do. They shape our culture, drive our decisions, and guide our interactions with clients, partners, and each other. Our core values are:

  • We don't touch design until we understand your market, your position, and the gap between where you are and where you need to be. That's The Foundation.

  • Every brand system we build is designed for durability — clear enough to scale, distinctive enough to defend.

  • This is your brand, we just help you see it clearly. We bring the strategy and the systems, you bring the vision. And we're honest about what we find, even when it challenges assumptions.

AWARD WINNINGBRANDING & CREATIVE