Mercenary Oilfield Services was referred to Avatti through a long-time friend. With aspirations of creating an international service company in the energy industry, we knew we had our work cut out for us. Not only was the name of the company a challenge to work with, the scope of the vision they had for it meant we would have to do a fair amount of heavy lifting in order to help them achieve their goals. 
We began by doing a deep-dive into the energy industry. What were the hallmarks of this industries aesthetic, and could we help this company create a look that would both represent their values and mission while helping them look the part of an international oilfield service company.
As we started we knew that the one thing we wanted to achieve was making this company look like it had been around for longer than it had been. So we began exploring oilfield aesthetics from the 70's in order to find our bearings for this project.
After quite a few explorations, we wound up striking oil with the exact balance needed. Next it was time for the colours, and we decided to use bold primary colours that where already synonymous with the oil & gas industry. 
Finally, we created some brand collaterals including Business Cards and Pitch Decks, and then it was on to the video. We wrote the script, got the voiceover work done by the perfect voice actor, and created a video that blended important messaging around the brand ethos and the goals this company had for themselves. 
The project included Rebranding and Brand Collaterals, and Video Production.

Project Status

Launched 2024

The Team

Daniel Schmidt Senior Creative Director / Lead DesignerCarly MarcilCreative Support / Strategist