CASE STUDY

Mercenary Oilfield

Project Status

Launched 2024

The Team

Daniel Schmidt Senior Creative Director / Lead DesignerCarly MarcilCreative Support / Strategist

Mercenary Oilfield Services came to us with big goals and a bold name — but no clear brand presence. They were aiming for international contracts in a highly competitive space, and they needed to look like they’d been doing this for decades.

Illustration
Illustration

From name development to video production, our job was to shape a brand that felt established, capable, and built for serious contracts. Together, we created a bold visual system rooted in oilfield tradition — one that helped Mercenary look the part, communicate their values, and earn the trust of major players in the energy sector.

Illustration
Illustration

From name creation to packaging design, our job was to shape a brand that felt fun, fresh, and built to scale. Together, we created a strong visual system that captured the joy of the product and helped Taylor connect with his audience — and launch with confidence.

Illustration

“The new brand gave us credibility we didn’t have before. Clients started taking us seriously almost immediately, and the video sealed the deal.”— Mercenary Oilfield Founder

BUILT TO LOOK THE PART

Branding a startup oilfield company with confidence, grit, and global vision

    Began securing subcontract work from major oilfield players within 90 days
    Expanded operations to the U.S. within 12 months
    Now active in both Canadian and American oilfield markets
    Known for a brand identity that signals capability, strength, and trust

SOLUTIONS:

    Brand Discovery & Strategy
    Logo Design & Visual Identity
    Typography & Colour System
    Brand Messaging
    Business Cards & Pitch Decks
    Video Production
    Scriptwriting & Voiceover Direction

Need to look like you’ve been doing this for years? We can help.

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