Project Details

Launched 2022

The Team

Daniel Schmidt Senior Creative Director / Lead DesignerCarly MarcilCreative Support / Strategist

New Name, New Look, New Life for a Turkish Street Food Spot in Regina. Turkish Express wasn’t the first name this business launched with — but it was the one that finally worked. 

Owner and chef Murat Terçan had a dream of sharing his Turkish culture through food. But the original name — Riders Donair — created confusion, not curiosity. Sales were flat. Customers didn’t connect. A good product was stuck behind the wrong brand.

We helped rename the restaurant, design a strong new identity, and build a visual brand that reflected the quality and flavour of what he was serving. The new system speaks clearly to tradition, appetite, and pride — everything the original brand couldn’t say out loud.

"This brand saved my business. Customers finally understood what we offer, and they started coming back with friends. Now, I’m doing the work I love — and I know it’s being seen the right way."—Founder Murat Tercan

FROM CONFUSED TO CRAVING

How a Bold Rebrand Turned a Struggling Donair Shop Into a Local Favourite

SOLUTIONS: