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Turkish Express
Name Creation, Logo Creation, & Development of Brand Collaterals for a new quick service restaurant.
Our company was tasked with creating a new name and logo for Riders Donair, a new Turkish food place in Regina Saskatchewan. All of us are fans of tasty international food, so we eagerly started the design process.
Riders Donair had been open for almost a year and had been suffering from stagnant sales and lack on interest in the local market. The company was founded by a Turkish immigrant who wanted to show Canadians a taste of home. Unfortunately he decided on a name and brand that had effectively benched his efforts to start a business that should have been wildly successful. Owner and Chef Murat approached our logo creation and branding company to help him develop a strong brand identity that would resonate with his target audience, and help save his company.
Project Details
Launched 2022
The Team
Daniel Schmidt Senior Creative Director / Lead DesignerCarly MarcilCreative Support / Strategist
OVERVIEW
The Results
The new Turkish Express name and logo features an enticing and strong design that effectively represents the brand's values of tradition, remarkable flavour, and crave-ability. The logo features a stylized wordmark with the brand name in a serif structure. The color scheme is strong and commanding, reflecting the traditional and delicious food.
The Process:
- Step 1: Research and Discovery;
- Step 2: Brainstorming and Sketching;
- Step 3: Refining the Design;
- Step 4: Finalizing the Design.
Solutions:
The Impact:
- Month over month growth for 12 consecutive months;- Achieved profitable business flow within 4 months;- One new location added to the business within 8 months;- Owner Murat Tercan Is finally living his Canadian Dream.
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