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Clarity so you can speed up!
Imagine being on a hike with no boots. Your feet would be taking a beating and you likely wouldn't be having a great time. Thankfully this awkward scenario wouldn't happen because you would have planned for it. Same thing with your business / venture.
Ways to signal your people!
Imagine providing the best services but all your brand touch-points look like they're for a Heavy Metal band. You wouldn't be in business long enough to ask why you were out of business! Don't make this mistake. Get the brand that is right for you.
Reasons to never forget!
Imagine needing to jot down a piece of career-saving information, but there's nothing to record the information with. You'd have to remember it, and good luck with that! Don't rely on people remembering you, give them a reason to never forget you.