Project Status

Launched 2023

The Team

Daniel Schmidt Senior Creative Director / Lead DesignerCarly MarcilCreative Support / Strategist

Our team was brought in to name, brand, and package Candy Puffs — a bold new freeze-dried candy company based in Regina, Saskatchewan. Candy has always been a dream niche for us, so this project hit the sweet spot: playful, ambitious, and packed with potential. 

At the time, Candy Puffs was just an idea. Local entrepreneur Taylor Eiswerth had a vision to bring freeze-dried candy to the masses — not just locally, but on an international scale. He came to us looking for more than a logo — he needed a full identity that would make his brand pop off the shelf and stick in people’s minds.

From name creation to packaging design, our job was to shape a brand that felt fun, fresh, and built to scale. Together, we created a strong visual system that captured the joy of the product and helped Taylor connect with his audience — and launch with confidence.

“The packaging alone got people stopping in the aisles.” — Taylor Eiswerth, Founder

FROM STARTUP SHELF TO NATIONAL SPOTLIGHT

How smart branding helped Candy Puffs land major retail and Dragons’ Den exposure

The Candy Puffs brand was built for the spotlight — and it delivered. With a craveable name, eye-catching packaging, and a logo system built for shelf impact, the brand connected instantly with both buyers and consumers. The bold serif logotype nods to tradition while keeping the vibe fun and fresh.
This design system helped Candy Puffs land national retail placement and earn a spot on CBC’s Dragons’ Den — giving the brand instant credibility, visibility, and momentum with customers.

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