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Candy Puffs Case Study
Name Creation, Logo Creation, & Development of Packaging for a new candy manufacturer in Regina SK.
Our company was tasked with creating a name, logo, and packaging for Candy Puffs, a new candy manufacturer in Regina Saskatchewan. Working with candy has been a goal of ours for a while, so this was an exciting opportunity and a fun challenge.
Candy Puffs was just an idea when we were brought on to the project. The company was founded by a local entrepreneur who wanted to take freeze dried candy and make it mainstream. With goals of taking his candy brand to the masses on an international scale, owner Taylor Eiswerth approached our logo creation and branding company to help him develop a strong brand identity that would resonate with his target audience, and help launch his product line.
Project Status
Launched 2023
The Team
Daniel Schmidt Senior Creative Director / Lead DesignerCarly MarcilCreative Support / Strategist
OVERVIEW
The Results
The new Candy Puffs name and logo features an enticing and strong design that effectively represents the brand's values of tradition, remarkable flavour, and crave-ability. The logo features a stylized wordmark with the brand name in a serif structure. The color scheme is strong and commanding, reflecting the traditional and delicious food.
The Process:
- Step 1: Research and Discovery;- Step 2: Brainstorming and Ideation;- Step 3: Developing the Design;- Step 4: Photography & Editing;- Step 5: Finalizing & Formatting the Design.
Solutions:
The Impact:
- Month over month growth for 12 consecutive months;- Expanded to retailers across Canada in the first 8 months;- Opened up international markets in the first 12 months;- Expanded facilities twice to meet production demands.
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