Thank you!
You have been subscribed to our email list!
Sunny Dayz Case Study
Brand Development, Logo Creation, & Development of Brand Collaterals for a new window washing company.
Our company was tasked with creating a new logo & website for Sunny Dayz Window Cleaning, a new residential and commercial window cleaning and pressure washing business in Regina Saskatchewan. We love working with passionate entrepreneurs, and the team behind Sunny Dayz are the definition of passionate and professional.
Sunny Dayz had been providing service in the market since 2020 when they approached us for their brand refresh. Owner & Founder Luka Garic had started the business fresh out of high school with his business partner Dominic, and over the course of 3 years the two of them had made a name for themselves in the Regina market. With a focus on customer service, Luka is determined to build a business that utilizes the latest technology standards in order to provide a high level of customer service. With that in mind, we went to work and ran Luka through our Brand Discovery exercise in order to figure out what his core values are, and who his customers are.
We discovered that his customers are mostly between 30 - 55 years old, and place a high priority on not only quality service and a seamless customer experience, but also those hard-to-quantify qualities of like-ability and trustworthiness. With that information we were able to create a logomark that is memorable and unique in the market, embodies the businesses core values, and speaks to the target audience.
From those foundations created by the new logomark and identity system complete with brand colours, a brand tagline, and typography pairings, we were able to create a robust website that reflects the essence of the company, and speaks to the target market, encouraging them to choose Sunny Dayz for their window cleaning and associated needs.
Project Status
Launched 2024
The Team
Daniel Schmidt Senior Creative Director / Lead DesignerCarly MarcilCreative Support / Strategist
OVERVIEW
The Results
The new Sunny Dayz logo & identity system features a happy and confident design that effectively represents the brand's values of friendliness, quality, and customer satsifaction. The logo features a stylized logomark with the brand name in a handwritten structure, and the business designation words in a strong sans serif. The color scheme is bright and energetic, reflecting the word-of-mouth that follows Sunny Dayz everywhere they go. And in case you're wondering, their word of mouth and reviews are five stars across the board!
The Process:
Step 1: DiscoveryStep 2: DesignStep 3: Delivery- Step 4: Brand Collaterals Design including Business Card, Truck Wrap, Printed Door Knockers, and Crew Shirts.- Step 5: Design & Launch a modern website that is designed to capture customers and leads.
Solutions:
The Impact:
- The impact remains to be seen. We will update this post when we know more.Update a/o Dec 2024. Sunny Dayz more than tripled their business, bringing them right to the threshold of being a million dollar company, in less than a year. We are blessed to be able to build million dollar brands, like clockwork, and we're thankful for the opportunity to do so with great companies like this!