Maclean Janitorial

Name Creation, Logo Creation, & Development of Brand Collaterals for a new cleaning & janitorial company.

Our company was tasked with creating a new name and logo for Dry Master, a franchise for a commercial cleaning company in Regina Saskatchewan. 
Dry Master had been operating for almost a decade and had never gotten much farther than a handful of clients.
Owner Paul Maclean approached us for logo creation and branding to help him develop a strong brand identity that would resonate with his target audience, and help save his career.

Details

Launch: 2024

Industry: Commercial Cleaning

Disciplines: Logo DesignBrand DevelopmentPrint CollateralsWebsite DesignDigital / Physical Promotional DesignMerchandise Design

Daniel Schmidt Senior Creative Director / Lead Designer

Enmanuel GüichardoDesigner

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OVERVIEW

The Results

The new Turkish Express name and logo features an enticing and strong design that effectively represents the brand's values of tradition, remarkable flavour, and crave-ability. The logo features a stylized wordmark with the brand name in a serif structure. The color scheme is strong and commanding, reflecting the traditional and delicious food.

The Process:

- Step 1: Research and Discovery;
- Step 2: Brainstorming and Sketching;
- Step 3: Refining the Design;
- Step 4: Finalizing the Design.

Solutions:

    Enticing Wordmark Design
    Bold colors with strong accents
    Visual connection with Turkish Heritage
    Promo materials 
    Logo files in various formats

The Impact:

- Month over month growth for 12 consecutive months;- Achieved profitable business flow within 4 months;- One new location added to the business within 8 months;- Owner Murat Tercan Is finally living his Canadian Dream.

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