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Maclean Janitorial
Name Creation, Logo Creation, & Development of Brand Collaterals for a new cleaning & janitorial company.
Our company was tasked with creating a new name and logo for Dry Master, a franchise for a commercial cleaning company in Regina Saskatchewan.
Dry Master had been operating for almost a decade and had never gotten much farther than a handful of clients.
Owner Paul Maclean approached us for logo creation and branding to help him develop a strong brand identity that would resonate with his target audience, and help save his career.
Details
Launch: 2024
Industry: Commercial Cleaning
Disciplines: Logo DesignBrand DevelopmentPrint CollateralsWebsite DesignDigital / Physical Promotional DesignMerchandise Design
Daniel Schmidt Senior Creative Director / Lead Designer
Enmanuel GüichardoDesigner
OVERVIEW
The Results
The new Turkish Express name and logo features an enticing and strong design that effectively represents the brand's values of tradition, remarkable flavour, and crave-ability. The logo features a stylized wordmark with the brand name in a serif structure. The color scheme is strong and commanding, reflecting the traditional and delicious food.
The Process:
- Step 1: Research and Discovery;
- Step 2: Brainstorming and Sketching;
- Step 3: Refining the Design;
- Step 4: Finalizing the Design.
Solutions:
The Impact:
- Month over month growth for 12 consecutive months;- Achieved profitable business flow within 4 months;- One new location added to the business within 8 months;- Owner Murat Tercan Is finally living his Canadian Dream.
Explore Our Recent Projects
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Founder & CEO Taylor Eiswerth on Dragons Den
THE RESULTS
Seamless integration with major retailers and consumer purchases
The new Candy Puffs name and logo features an enticing and strong design that effectively represents the brand's values of tradition, remarkable flavour, and crave-ability. The logo features a stylized wordmark with the brand name in a serif structure. The color scheme is strong and commanding, reflecting the traditional and delicious food.
SOLUTIONS:
From name creation to packaging design, our job was to shape a brand that felt fun, fresh, and built to scale. Together, we created a strong visual system that captured the joy of the product and helped Taylor connect with his audience — and launch with confidence.
Our team was brought in to name, brand, and package Candy Puffs — a bold new freeze-dried candy company based in Regina, Saskatchewan.
Candy has always been a dream niche for us, so this project hit the sweet spot: playful, ambitious, and packed with potential.
CASE STUDY