Project Status

Launched 2023

The Team

Daniel Schmidt Senior Creative Director / Lead DesignerCarly MarcilCreative Support / Strategist

We reached out to Western Pizza to help them create a new campaign around their truly legendary pizza. But turning that legacy into a clear brand story — one that worked on camera, on social, and in people’s heads — was a creative challenge we were hungry to solve.

Known for their fully loaded pizzas, signature sauce, and bold take on toppings, Western Pizza has been a local legend for over 50 years.

We developed a tagline that told the whole story in one line:
Big on Toppings. Big on Taste.
Then we built out the campaign — photography, video, slogans, and paid strategy — to drive clicks and make people crave it.

“Avatti nailed it. The campaign gave us a fresh voice that connected with new customers while still feeling like us. We’ve been using it ever since — and we’re still seeing the results.” — Spiro Bonis, CEO

BIG ON TOPPINGS. BIG ON TASTE

Crafting a social campaign and brand voice for a Western Canadian pizza icon.

SOLUTIONS: