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CASE STUDY
Diamond Shield
Project Status
Launched 2023
The Team
Daniel Schmidt Senior Creative Director / Lead DesignerCarly MarcilCreative Support / Strategist
Suds Full Service Car Wash approached us with a challenge: launch a new top-tier car wash service that would stand out in a crowded market — and look as high-performance as it performs.
One of the main goals we had was to make the new logo look like it was part of the existing family of logos. We needed it to look like it was an evolution with the existing product logos, and like it belonged in the family.
We were brought in to name it, design the visual identity, and build out the campaign assets — from posters to crew gear — with one goal: make it unmistakable, make it on-brand, and make it feel premium.
After testing a few options, we circled back to our original idea — Diamond Shield — and evolved the design into a high-impact logomark that married Suds’ brand DNA with forward-looking appeal.
“The Diamond Shield brand hit harder than we expected. People noticed the name, the look, everything. It gave us a competitive edge right out of the gate — and now it’s one of our top-performing wash options.”— Kirby Kazeil, CEO at SUDS Full Service Carwash
STYLIZED AND SALES READY